Over the last twenty years, Simon Anholt has advised the Presidents, Prime Ministers, monarchs and governments of nearly sixty countries, cities and regions, helping them to engage more productively and imaginatively with the international community.
Simon has written six books about countries, their images and their role in the world. His talk Which country does the most good for the world? is the all-time most viewed TED Talk on Governance, with over 12 million views. It was also ranked as the 4th “most inspiring” talk ever by TED viewers.