Kerstin Ewelt has been working for the knowledge-sharing platform Quora since April 2017. As Head of Marketing and Business Development for Northern Europe, she is overseeing the development and growth of Quora in German, Dutch, Polish, Danish, Norwegian, Swedish, and Finnish. She is a keynote speaker at global conferences and events to evangelize Quora, and plans and executes strategic marketing partnerships.
Before she moved from Germany to the U.S. 17 years ago, she studied Political Science and Business Administration in Berlin (Freie University Berlin) and worked in Germany for different newspapers in various positions. Remarkable are her positions at the Berliner Zeitung and the Frankfurter Allgemeine Zeitung. At the Berliner Zeitung she was as Head of Editorial Marketing also part of the relaunch team, which relaunched the paper with a completely new design and the goal of turning the Berliner Zeitung into Germany’s Washington Post. The Frankfurter Allgemeine Zeitung is the German equivalent of the New York Times and as Director for Publishing Supplements she was responsible for the content and advertisement volume of over 50 different topics/year. Her team also developed and implemented “Piazza”—a high quality lifestyle supplement. She has held the position of the Production Editor Advertising and was responsible for the placement of all advertisement, layout planning, and production in the daily paper.
In the U.S. she had to reinvent herself. In Pittsburgh (PA) she took some time off to start a family and after having moved to the Silicon Valley she started over again. She worked for Google as an Ads Quality Rater for the German and English-speaking markets. She joined the start-up Zoodles (educational online games platform) as an Educational Content Analyst and was responsible for building the German-speaking community in the DACH (Germany, Austria, Switzerland) region. As a German Language Specialist (Localization) at LinkedIn she managed the German content for the LinkedIn Recruiter. At Apple she was employed as a Search Quality Analyst for iTunes and Appstore in German, and at Yahoo as a Search Editor/Content Analysis and Knowledge Engineering she has overseen the quality of the Yahoo search engine for the DACH region and was involved in the strategic direction and analytical evaluation decisions.