November 27th, 2012 marked the first ever #GivingTuesday, and since then the global movement has been making waves in social media and media streams, sparking hundreds of volunteer projects and resulting in millions of donations towards charities globally.
Are you effectively measuring your digital efforts? By what means are you claiming success? These are just a few of questions that frequent the minds of most digital departments of commercial brands and advertising agencies, but seem to arise even more often for those involved on the digital side of national and international policy; an arena typically still working on gaining better digital footing. In fact, embassies, think tanks, and non-governmental organizations can certainly benefit by adapting successful, primary methodology utilized in the commercial world in a few easy steps. However, it all begins with having the proper mindset.
The promise of ideas, however innovative, is empty without realistic possibility. This emptiness is evidenced by the failure of programs like Cash for Clunkers or the Fair Housing Act. Though admirably idealistic, Cash for Clunkers was not financially sustainable, and the Fair Housing Act contributed to the thousands of foreclosures that preempted the current U.S. recession. In the global sphere, the United Nations is far from reaching its Millennium Development Goals by 2015, and the United States still cannot trade with X, one of its cruciate enterprise partners. As social issues grow, government and other public institutions have not been able to keep up. Fortunately, there are players who can.
On August 24th, Ukraine marks its independence for the 23rd time. During all these years we have been happy to say that regardless of any political contradictions, we have managed to preserve our independence and territorial integrity without any bloodshed inside the country or an external war. But this year has changed a lot.
You’ve arrived in Washington, DC for your new posting as an embassy press attaché, corporate spokesperson, or NGO public affairs operative. Congratulations!
A recent essay by The Economist claims, “democracy is going through a difficult time”. The journal blames the “weaknesses of democracy in its Western strongholds”, the turmoil that followed the Arab Spring and now engulfs the Ukraine, as well as the rise of autocratic China for the loss of democracy’s “forward momentum”.
The U.S. health care system is in crisis. In America, the health of our citizens not only compares unfavorably to many other nations; annual health care costs account for 18 percent of the gross domestic product (GDP) and drive a large portion of our growing annual budget deficit. There is no other country on the planet where the cost of health care is so disproportionate to the results achieved.
Infectious diseases do not respect borders. In today’s era of easy transportation, what happens in one country can have implications for other countries near and far.
The world is changing at an increasingly faster rate—income growth, shifts in consumption patterns, climate change, and natural resource depletion are all occurring faster now than at any time over the last century—and the responsiveness of our food system needs to change too if we want to ensure a sustainable and prosperous future. We need a food system that can feed every person, every day, in every country; that can raise incomes of the poorest people; that can provide adequate nutrition; and that can better steward the world’s natural resources. Urgently, we need a food system that shifts from being a major contributor to climate change to being part of the solution.
In delaying proactive measures to upend entrepreneurial, political, and wage inequality, we postpone the equal representation of women in the formal sector, and, as a direct result, a more equitable society. These obstacles do not stand alone; rather, they are linked. Lopsided labor markets in which women are failing to meet their full economic potential is not only inefficient—it is stifling. Where there is a deeply demarcated gender gap in the workforce, there will also be a representational divide evident in politics and power.
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