Diplomatic Life

The Battle for HeARTs and Minds: Art and the War on Terror

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911_GraffitiArmed with art, International Relations is more alert to ideas and less blinded by rhetoric. Art and visual culture play a strategic role in the battle for hearts and minds. As soft power resources employed in cultural diplomacy, art and visual culture have the potential to shed light on and shape national and international public opinion—simultaneously influencing and responding to government actions. In the War on Terror, art has affected, and continues to affect, the ways in which ideology is represented, galvanizing action and reaction.

Art as Soft Power. The concept of soft power is often misused to refer to anything other than military power. In actuality, soft power is far more nuanced, referring to the attractiveness of a country’s culture, ideals, and politics. As the ability to attract rather than coerce, soft power is distinctly different from propaganda. The shared attractiveness of soft power has the ability to legitimatize a state’s behavior in the eyes of its citizens and other states. The notion of art as a soft power resource has been largely neglected, and to this end International Relations has missed the opportunity to wield artistic combat in the ideological battle against terror.

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